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Product Marketing Manager

As Product Marketing Manager (PMM) for our Rightsholder and Ixxus publishing solutions, you will be responsible the go-to-marketing strategy and outbound marketing activities for your products. In your role as PMM, you will be the expert when it comes to the buyer and influencer personas for your products, understanding how they buy and their buying criteria and transferring that knowledge to the sales teams,  and in messaging for your campaigns. . You will create content-driven marketing programs, establish compelling messaging and positioning that drive demand for your products, and create outstanding sales enablement working closely with product management, business development, and sales. Great communication skills, attention to detail, ability to manage multiple products and projects, an eye for quality, and the ability to grasp and translate technical capabilities into benefits, are crucial. In this role, you will:

Why this is a great opportunity:

  • Great opportunity to grow your product marketing management skillset and work with other very talented product marketing managers.
  • Get to work with a team of top notch marketers, product managers, and sales in a very collaborative work environment.
  • Get to own the marketing campaign strategy and execution.

What we need from you:

  • 5+ years of experience in technology product/services marketing
  • Experience in technology/information solutions for publishing
  • Bachelor’s in business or marketing preferred
  • Strong knowledge of Microsoft Office, familiarity with Salesforce and marketing automation
  • Ability to develop compelling positioning and messaging
  • Strong creative campaign writing skills
  • Ability to be strategic, but jump in and be tactical
  • Ability to create impactful sales enablement
  • Strong GTM skills

 

 

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